117 Projects

Technology & Growth Partner

Trevor McGrath builds the systems, teams, and experiences that keep ambitious brands shipping.

Through 117 Projects I help founders, product teams, and marketing leaders bridge strategy and execution by shipping headless experiences, custom Shopify themes, and growth programs rooted in data, design, and delivery craft.

trevor@117projects.comConnect on LinkedIn

Building for Growth

Living at the intersection of product, engineering,marketing, and growth

Experience

11 yrs engineering · 2 yrs product

Stack

Next.js, Shopify, Supabase, Node.js, AI automations

Services

Full-stack partnership for teams that want velocity and clarity.

Embedded engagements, project-based launches, and ongoing retainers tailored to where you need the most leverage from initial discovery through post-launch optimization.

Technology & Growth Leadership

Fractional product & engineering partner connecting your roadmap, data, and delivery to move faster with conviction.

  • Translate strategy into actionable roadmaps & prioritization
  • Stand up analytics, attribution, and marketing automation systems
  • Coach internal teams on delivery rituals, tooling, and quality standards

Shopify & Headless Commerce

Custom themes, headless builds, and integrations that flex with your merchandising, subscriptions, and merchandising strategy.

  • Build performant Shopify Online Store 2.0 themes from Figma or scratch
  • Architect headless storefronts with Next.js, Hydrogen, Sanity, or Supabase
  • Connect ERP, fulfillment, and marketing tools for a unified customer view

Product Management & Delivery

Operate as an embedded PM to align stakeholders, refine briefs, and keep velocity high without sacrificing craft.

  • Lead discovery workshops, backlog refinement, and release planning
  • Author UX requirements, QA plans, and go-to-market enablement
  • Bridge conversations across design, engineering, finance, and marketing

Conversion & Retention Optimization

Lifecycle experimentation that compounds revenue that is grounded in data, customer research, and creative excellence.

  • Run CRO playbooks across landing pages, checkout, and post-purchase flows
  • Craft lifecycle journeys covering email, SMS, and loyalty touchpoints
  • Deploy personalization, bundling, and upsell mechanics tied to insights

Brand, Strategy & Systems

Translate brand platforms into digital systems, design tokens, and content infrastructure that scale.

  • Codify design systems and component libraries across web and email
  • Collaborate with creative leadership to express tone, motion, and story
  • Document guidelines, playbooks, and technical standards for teams

Support, Automation & Ops

Keep the lights bright post-launch through support retainers, AI-assisted workflows, and ops automation.

  • Offer on-call support, uptime monitoring, and iterative enhancements
  • Automate manual workflows with AI agents, API orchestration, and zaps
  • Implement documentation, runbooks, and knowledge bases for continuity

Clients

Trusted by teams pushing eCommerce, product, and brand innovation.

Direct collaborations and agency partnerships spanning eCommerce, hospitality, food & beverage, and frontier technology. Select highlights below.

eCommerce & DTC

Scaling product brands, beverage, wellness, and lifestyle.

  • Nocs Provisions
  • Tahoe Lab
  • Short Par 4
  • Terns
  • Drnxmyth
  • Honokaa Chocolate
  • Synrje
  • Kahoots
  • Rebalance Health
  • West Peak Sparkling Spirits
  • Cured Nutrition
  • Los Gauchos Wines
  • Sun Bum
  • Sugar Grove
  • Lucky F*ck Beverages
  • Tractor Beverage Co

Food, Beverage & Wellness

Modern hospitality experiences and omni-channel launches.

  • Celsius
  • Skrewball Whiskey
  • ReBalance
  • West Peak Sparkling Spirits
  • Drnxmyth
  • Synrje
  • Cured Nutrition
  • Birdie Bakes Co.
  • Fox Point Farms

Hospitality & Entertainment

Immersive physical + digital experiences for destinations and live events.

  • Fox Point Farms
  • San Diego Aviators
  • Hurley Auctions

Business & Technology

Bringing high quality design systems and digital experiences to business and technology teams.

  • Celsius.com
  • Autonomous by Lyft
  • Teleo.ai
  • Bad Investment Co.
  • Hurley Auctions
  • HNM Systems
  • Harcourts Auctions
  • Novitium Energy
  • Lyft

Including collaborations delivered through select agency partners and studio teams. Always happy to share deeper case studies on request.

About

Product-minded engineer with a decade-plus of shipping winning experiences.

Over 11 years I have partnered with startups, Fortune 500 teams, and creative studios to design, build, and grow digital products. Most recently I've been the Technical Product Manager for Nocs Provisions leading eCommerce technology solutions, digital experiences, and conversion-focused objectives that enable growth, retention, cross-marketing, and revenue growth. Prior to that I founded the engineering practice at leading creative studio teams, mentoring developers and championing design system adoption across every touchpoint.

Whether I'm advising founders, embedding with marketing, or unblocking engineers, my goal is consistent: build the connective tissue between vision, craft, and measurable outcomes.

Roles
Fractional PM, Staff+ Engineer, Creative Technologist, Growth Advisor
Recent Focus
Shopify & headless replatforming, experimentation, lifecycle automation, data instrumentation
Certifications
Product School Product Manager Certification (Apr 2025)

Contact

Ready to partner? Let's spin up your next sprint.

Share what you're building, the outcomes you're chasing, and the tools in your stack. I'll reply within one business day with next steps. Stripe billing for retainers and subscriptions is available for fast onboarding.

Email trevor@117projects.comConnect on LinkedIn

What to include:

  • Project goals, timeline, team, and budget range.
  • Systems or integrations we should know about.
  • Any references or prior work that captures the vision.